News & events

Fendi and Maserati team up for the Maserati GranCabrio Fendi presentation in Rome

The Whispered Directory of Craftsmanship, A Contemporary Guide to the Italian Handmaking Ability Vol. 1 was where everything started off. The book is a homage to quintessentially Italian craftsmanship and a companion in discovering the traditions and skills that make up this philosophy.

Under ‘Speed’, the values of craftsmanship and handmade traditions bear the name of Maserati. From these common values grew the idea of a collaboration in a unique project: the Italian Grand Tour. This voyage would take place in an exclusive Special Edition Maserati GranCabrio Fendi designed by Silvia Venturini Fendi.

On 27 October, Fendi and Maserati presented ‘The Whispered’ at a launch party held at Palazzo Fendi, Rome. The event began with cocktails to which all the companies and individuals who appear in volumes I and II of The Whispered – Directory of Craftsmanship were invited. Sound designers Nicola Zucchi and Scilla Ruffo di Calabria closed out the party with a lively DJ set. Among the guests, along with Silvia Venturini Fendi, were Delfinna Delettrez, actress Ilaria Spada, Martina Mondadori, Ginevra Elkann, and presenter Fiammetta Cicogna.

The Roadmovie, a four-episode documentary, sub-divided into the four elements (fire, earth, air and water) was born from a desire to uncover the workshops, laboratories and companies whose stories are recounted in the first volume of The Whispered Directory, published in December 2010, and in the second, published in October 2011. Enhancing the Roadmovie of the Italian Grand Tour is the soundtrack performed by Italian musicians, The Whispered Soundtrack, and a diary of images, the Photographic Diary. For more information, visit the dedicated website at: